Jagran Lakecity University, Madhya Pradesh’s No.1 University and WittyFeed (One of the world’s largest digital content organisation) signed a Memorandum of Understanding to establish "JLU WittyFeed Centre for New Media". The agreement was signed by Mr. Abhishek Mohan Gupta, Hon’ble Pro Chancellor JLU and Mr.Vinay Singhal, Founder, WittyFeed, in the presence of Prof (Dr.) Anoop Swarup , Hon'ble Vice Chancellor JLU, Dr. Vivek Khare, Registrar and Prof. Diwakar Shukla, Director, Jagran School Of Journalism & Communication and Advancement & External Affairs, along with students and faculty of JLU. The mission of the Centre is to focus on digital content development, encourage digital storytelling and bring about a deeper media education and research in digital space. This Centre is first of its kind in India, where world's top viral content organization and a leading University came together to collaborate and bring students, academia and practitioners together. The MoU signing ceremony was preceded by an Igniting Mind Lecture session, where Mr.Vinay Singhal and Mr.Praveen Singhal shared their story of entrepreneurship, success, inspiration, setbacks and Wittyfeed. Students from Jagran School of Journalism and Communication attended the session and participated in this lively session.