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MA (Advertising & PR)

MA (Advertising and PR) combines cutting-edge thinking with practical project work, enabling you to develop the skills and gain the relevant experience to succeed within this dynamic and challenging industry.

School: Jagran School Of Journalism And Communication

Course Duration: 2 Years

The course addresses the nature of consumer behaviour and psychology, including the role of persuasion and influence; you'll critically assess methods for researching and measuring them. You will be encouraged to develop your own creativity and produce high quality and creatively persuasive advertising work.

Key Features

  • A State of Art dedicated 20,000 sqft of Media Production Studio
  • The school is part of Google Network
  • Industry collabration with Wittyfeed for setting up JLU - Wittyfeed Centre for New Media
  • Opportunity to students for summer exchange programs with University of Arts London
  • Three month university supported Internship at the end of first year.

Key Modules

  • Communication Theory and Analysis
  • Theories of Persuasive Communication
  • Contemporary PR Theory and Practice
  • Media and Cultural Landscapes
  • Advertising & Creative Industries
  • Strategic Brand Communication
  • Quantitative & Qualitative Research & Insights
  • Organisational Strategy and Reputation Management
  • Creative Processes for Advertising
  • Creative processes for Public Relations
  • Media Laws, Regulations & Ethics in Advertising &  Public Relations
  • Creative Laboratory
  • Media Relations and Social Media
  • Big Idea and Story Telling
  • Campaign Planning & Management for Advertising & PR
  • Consumer Behaviour
  • Internship Evaluation and Report
  • Digital Life and Social Media
  • Portfolio Management
  • Media Planning & Buying

Career Opportunities

With technology playing an ever-increasing role in the creative industries, careers in marketing, advertising and PR require graduates with digital skills, as well as the confidence to ensure that products and services are attractive to the target audience. Discover routes into the marketing sector.

If you are interested in a career in advertising, Public Relations and brands and its exciting world,  the creative, cultural, or communication sectors, in professional research and analysis, or, more broadly, you want to become a more critical and strategic thinker, or continue your studies at doctoral level, MA Advertising & PR is for you. Many students have also chosen to go into business for themselves.

Eligibility Criteria

Graduation with minimum 50% or an equivalent qualification in any discipline from an institute affiliated to a university or any university recognised by UGC. The Selection of candidate will be made based on their academic merit and performance in the Personal Interview round.


Admission Charges (One-Time, Non-Refundable) Caution Money (One-Time, Refundable) Alumni Fund (One-Time, Non-Refundable) Digitalization Charges Per Year

Tution Fees per Year

Exam Fees per year
INR 20,000 INR 5,000 INR 10,000

INR 10,000

INR 75,000

INR 15,000


For information on scholarships, please click here