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BA (Journalism & Mass Communication)

The core strength of the program lies in developing in-depth learning in students for a multimedia, urban and journalistic environment.

School: Jagran School Of Journalism And Communication

Course Duration: 3 Years

The course requires a broad educational background coupled with rigorous professional training. The curriculum also emphasizes subject matter from other disciplines, particularly those in the Management, Humanities and liberal arts. The School also believes that effective writing is central to communication and is, therefore, integral to the BAJMC curriculum.

Key Features

  • Specialization offered in Print Journalism /Broadcast Journalism / Advertising & PR
  • A State of Art dedicated 20,000 sqft of Media Production Studio
  • The school is part of Google Network
  • Industry collabration with Wittyfeed for setting up JLU - Wittyfeed Centre for New Media
  • Opportunity to students for summer exchange programs with University of Arts London
  • Summer Guided Project at the end of first year
  • Three month university supported Internship at the end of second year.

Key Modules

  • Print Journalism & Production
  • Digital Photography
  • Photo-Journalism
  • Radio & TV Journalism & Production
  • Fundamentals of Advertising
  • Design and Graphics
  • Public Relations
  • Event Management
  • Media Law & Ethics
  • New Media & Digital Story Telling
  • Film Studies
  • Media Entrepreneurship & Management
  • Various genres of journalism like Travel, sports, Business & Finance, Fashion & Life Style, Investigative Journalism
  • Multimedia Journalism
  • Advertising Research & Consumer Behavior
  • Corporate Communication
  • Advertising Creative Strategies & Brand Management
  • Media Planning & Buying
  • Portfolio Management

Career Opportunities

The skills gained on a media studies degree, combined with personal determination, will help you to succeed in the competitive creative industries. Mass communication as a career is very promising in India and beyond. The profession provides variety and immense scope for the talented. The media in India is growing with options in print, online media, electronic media, technical writing, publishing industry etc. But a word of caution, it is a highly stressful job, with much job insecurity. To start with the timings are erratic and the money might not be very good initially.

Media is a highly popular, and therefore competitive field, so experience is critical. You will need to be motivated and persistent in your applications. To gain work experience and build up a portfolio of work, contact radio, television, newspaper, PR or advertising agencies and ask about opportunities. Look out for summer placements, part-time and voluntary opportunities while on your course during the summer holidays or evenings and weekends. It may also be useful to get involved with your university radio station, paper or publications office. Some courses offer the opportunity to undertake a work placement with a media or related company. This provides an excellent opportunity to develop practical and professional skills and to make industry contacts.

Eligibility Criteria

Higher Secondary Certificate(HSC) qualification with a minimum of 50% or an equivalent qualification in any discipline from a recognised board and Personal Interview conducted by the University Admission Panel.


Admission Charges (One-Time, Non-Refundable) Caution Money (One-Time, Refundable) Alumni Fund (One-Time, Non-Refundable) Digitalization Charges Per Year

Tution Fees per Year

Exam Fees per year
INR 20,000 INR 5,000 INR 10,000

INR 10,000

INR 1,00,000

INR 15,000


For information on scholarships, please click here