BA (Journalism & Mass Communication)

The core strength of BAJMC lies in developing in-depth learning in students for a multimedia, urban and journalistic environment.

School: Jagran School Of Journalism And Communication

Course Duration: 3 Years

The course requires a broad educational background coupled with rigorous professional training. The curriculum also emphasizes subject matter from other disciplines, particularly those in the Management, Humanities and liberal arts. The School also believes that effective writing is central to communication and is, therefore, integral to the BAJMC curriculum.

Key modules offered in the course:

  • Print Journalism & Production
  • Digital Photography
  • Photo-Journalism
  • Radio & TV Journalism & Production
  • Fundamentals of Advertising
  • Design and Graphics
  • Public Relations
  • Event Management
  • Media Law & Ethics
  • New Media & Digital Story Telling
  • Film Studies
  • Media Entrepreneurship & Management
  • Various genres of journalism like Travel, sports, Business & Finance, Fashion & Life Style, Investigative Journalism
  • Multimedia Journalism
  • Advertising Research & Consumer Behavior
  • Corporate Communication
  • Advertising Creative Strategies & Brand Management
  • Media Planning & Buying
  • Portfolio Management


BAJMC offers specialization in either of Print Journalism, Broadcast Journalism and Advertising & PR, perhaps only few who offer this at UG level in the entire India.Summer Guided Project at the end of first year and University supported Internship at the end of second year.

Career opportunities upon completion of the course:

The skills gained on a media studies degree, combined with personal determination, will help you to succeed in the competitive creative industries. Mass communication as a career is very promising in India and beyond. The profession provides variety and immense scope for the talented. The media in India is growing with options in print, online media, electronic media, technical writing, publishing industry etc. But a word of caution, it is a highly stressful job, with much job insecurity. To start with the timings are erratic and the money might not be very good initially.

Media is a highly popular, and therefore competitive field, so experience is critical. You will need to be motivated and persistent in your applications. To gain work experience and build up a portfolio of work, contact radio, television, newspaper, PR or advertising agencies and ask about opportunities. Look out for summer placements, part-time and voluntary opportunities while on your course during the summer holidays or evenings and weekends. It may also be useful to get involved with your university radio station, paper or publications office. Some courses offer the opportunity to undertake a work placement with a media or related company. This provides an excellent opportunity to develop practical and professional skills and to make industry contacts.


Eligibility Criteria: Higher Secondary Certificate(HSC) qualification with a minimum of 50% or an equivalent qualification in any discipline from a recognised board. Admission will be subject to their qualifying the University Entrance Exam and Personal Interview conducted by the University Admission Panel. The selection of candidates will be made based on their academic merit and performance in the Entrance exam & Personal Interview round.


Admission Charges (One-Time, Non-Refundable) Fees per Year Caution Money (One-Time, Refundable) Alumni Fund (One-Time, Non-Refundable) Digitalization Charges Per Year
INR 20,000 INR 1,20,000 INR 5,000 INR 10,000 INR 10,000


For information on scholarships, please click here