BA (Hons.) Advertising & PR

The course has been designed to provide the incumbent with a holistic understanding of marketing, advertising and PR that enables them to pursue a successful career in these competitive fields, whether at agencies, companies, non-profits or in government.

School: Jagran School Of Journalism And Communication

Course Duration: 3 Years

The main career areas covered by the course include: communications strategy, market and consumer research, brand development and positioning, integrated multi-media promotional communications, media planning, art direction, copywriting, public relations and advocacy, along with social media management.


 Key modules offered in the course:

  •        Advertising  Concepts, Theory and Practice
  •        Introduction to Consumer Behavior & Trends
  •        Creative Writing and Media Language
  •        Foundation of Public Relations
  •        Communication Design – The Story
  •        Understanding Business and Brands
  •        Media & PR Communication
  •        Integrated Marketing Communication
  •        Market Research & Insights
  •        Creativity - Process & Development
  •        Public Relations in Practice
  •        Pitch Presentation
  •        New Media & Digital Culture
  •        Creative Strategy & Planning the campaign
  •        Media Relations and Social Media
  •        Internship - Industry Experience
  •        The Big Idea
  •        Persuasion and Public Opinion
  •        Corporate Communication
  •        Media Planning & Buying
  •        Disruptive Marketing & Advertising
  •        Reputation Management & Crisis Communication

Career Opportunities upon completion of the course:

To survive in this competitive, high-tech environment, employers are seeking talented graduates with the right skill set. Elements of marketing, advertising and PR exist in most businesses and across all sectors. Employees help clients to connect with their audiences, promoting brands, products and sending messages using a range of techniques. Marketing is the overall process, while advertising and PR are both individual sub-components. You could choose to work in multifarious sectors, positions, industries and spaces like account management and customer support, advertising, brand management, communications and public relations (PR), content marketing, copywriting, database management and analysis, direct marketing, event management, market research, media planning, mobile marketing, public affairs, corporate communications,  sales promotion & sales strategy, social media & digital communications.


The industry is broadly divided into those who work in-house for an organization and those who work for an agency. The latter are appointed to provide specific services to paying clients. However, just under a quarter of marketing professionals work on a freelance basis. Those working in advertising will almost always work for agencies, while those working in PR are often employed by larger organizations.


Eligibility Criteria: Higher Secondary Certificate(HSC) qualification with a minimum of 50% or an equivalent qualification in any discipline from a recognised board. The Selection of candidate will be made based on their academic merit and performance in the Personal Interview round.


Admission Charges (One-Time, Non-Refundable) Fees per Year Caution Money (One-Time, Refundable) Alumni Fund (One-Time, Non-Refundable) Digitalization Charges Per Year
INR 20,000 INR 2,10,000 INR 5,000 INR 10,000 INR 10,000


For information on scholarships, please click here