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MA (Advertising & PR)

School: Jagran School of Journalism and Communication
Course length: 2 Years

Fee Structure (In ):

Tuition Fee
(Per Annum)
Exam Fee
(Per Annum)
Alumni Fee
(One – Time)
Caution Money
(One – Time)
Digitalization Fee
(Per Annum)
Admission Fee
(One – Time)
65,000 12,000 10,000 5,000 8,000 20,000

Course Objectives:

MA Advertising and Public Relations combines cutting-edge thinking with practical project work, enabling you to develop the skills and gain the relevant experience to succeed within this dynamic and challenging industry. The course addresses the nature of consumer behaviour and psychology, including the role of persuasion and influence; you'll critically assess methods for researching and measuring them. You will be encouraged to develop your own creativity and produce high quality and creatively persuasive advertising work.

 Key modules offered in the course:

Communication Theory and Analysis

Theories of Persuasive Communication

Contemporary PR Theory and Practice

Media and Cultural Landscapes

Advertising & Creative Industries

Strategic Brand Communication

Quantitative & Qualitative Research & Insights

Organisational Strategy and Reputation Management

Creative Processes for Advertising

Creative processes for Public Relations

Media Laws, Regulations & Ethics in Advertising &  Public Relations

Creative Laboratory

Media Relations and Social Media

Big Idea and Story Telling

Campaign Planning & Management for Advertising & PR

Consumer Behaviour

Internship Evaluation and Report

Digital Life and Social Media

Portfolio Management

Media Planning & Buying

Career Opportunities upon completion of the course:


With technology playing an ever-increasing role in the creative industries, careers in marketing, advertising and PR require graduates with digital skills, as well as the confidence to ensure that products and services are attractive to the target audience. Discover routes into the marketing sector.


If you are interested in a career in advertising, Public Relations and brands and its exciting world,  the creative, cultural, or communication sectors, in professional research and analysis, or, more broadly, you want to become a more critical and strategic thinker, or continue your studies at doctoral level, MA Advertising & PR is for you. Many students have also chosen to go into business for themselves.


Eligibility Criteria: Graduation with minimum 50% or an equivalent qualification in any discipline from an institute affiliated to a university or any university recognised by UGC. The Selection of candidate will be made based on their academic meri, JLU entrance exam and performance in the Personal Interview round.