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PG Diploma in Digital Media Marketing

School: Jagran School of Journalism and Communication
Course length: 1 Year

Fee Structure (In ):

Tuition Fee
(Per Annum)
Exam Fee
(Per Annum)
Alumni Fee
(One – Time)
Caution Money
(One – Time)
Digitalization Fee
(Per Annum)
Admission Fee
(One – Time)
65,000 12,000 10,000 5,000 8,000 20,000

Course Objectives:

Digital marketing at a broader level refers to the promotion of a brand using digital channels like social media, different websites or portals, search engines, e-mails and various apps. It is a technique which is used in digital marketing. This online programme, offered through Study Interactive, bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today’s global marketplace.

Key modules offered in this course:

Principles of Digital and Social Media Marketing

Consumer Behaviour

Global Marketing

Web and Social Media Analytics

Global Professional Development – Consultancy

Brand Management

Marketing Research and Insights

Design and Layout for online media

Advanced Digital and Social Media Design

Applied Brand Management

Contemporary Issues in Marketing 

Networks, Crowds & Markets: Reasoning about a Highly Connected World

Content & Communication in the Digital Space

Designing and Building a Website

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Digital Marketing Portfolio

Career options upon completion of this course:

Search Engine Optimization / SEO Executive

Search Engine Marketing / SEM Specialist

Social Media Marketing / SMM Expert

Content Marketing Manager

CRM Manager

E-Commerce Manager

Digital Agency Account Director

Web Analytics Expert

Email Marketing Manager

Digital Marketing Manager

Conversion Rate Optimizer

Inbound Marketing Manager

Eligibility Criteria: